Personalities including Jadon Sancho and Marcus Rashford have invested in Krept's skincare business Nala's Baby, following in the footsteps of Anthony Joshua, Jourdan Dunn and Yung Filly.

Sancho commented 'I'm proud to get behind and show support for a brand that's offering a much-needed hand to parents who want the best for their children. We have a shared vision in bringing clean, responsible skincare to families nationwide - and I even use it on myself'.